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KMID : 0665420140290030250
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Korean Journal of Food Culture
2014 Volume.29 No. 3 p.250 ~ p.258
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The Impact of Korean Wave Cultural Contents on the Purchase of Han-Sik (Korean food) and Korean Product - Based on the Survey of Asia (Japan, China), Americas and Europe -
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Shin Bong-Kyu
Oh Mi-Hyun
Shin Tack-Su
Kim Yoon-Sun
You Sang-Mi
Roh Gi-Youp
Jung Kyoung-Wan
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Abstract
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This research investigated the relationship among Korean Wave Cultural Contents consumption of Korean food, Korean
products, and Learning of the Korean language. The survey targeted non-Koreans who were either interested in or
experienced Korean Wave Cultural Contents. Exactly 61.3% of subjects had traveled to Korea. The most common method
of experiencing the Korean Wave was via the Internet (57.7%), followed by TV (21.1%) and Mobile (7.7%). The most
popular Korean Wave Contents were K-pop (35.2%) and TV Dramas (31.0%). Movies were preferred in the Americas
(3.63±0.83) and Asia (3.63±1.09), whereas K-pop was preferred in Asia (3.68±1.12) and games preferred in Europe
(2.50±1.56). Regarding Korean food, most participants had tasted Kimchi (81.7%), followed by Bulgogi (74.6%), Bibimbap
(66.9%), and Galbi (66.2%). According to the country-by-country survey, in the case of Galbi (p<0.05), Bibimbap
(p<0.05), and Bulgogi (p<0.05), Asians had more experiences with Korean food compared to those from other regions.
Meanwhile, in the case of satisfaction of Korean food, Bulgogi (4.22±1.05) was ranked highest, whereas Kimchi (3.85±1.15) was ranked lowest. According to the region-by-region survey, those from Oceania and other regions preferred Kimchi (4.25±0.71) and Bulgogi (4.50±4.50) while the Americas preferred Galbi (4.82±0.39) and Bibimbap (4.54±0.81). Bulgogi (2.76±0.06) was highly ranked as a representative Korean Food while Kimchi (2.44±0.71) was ranked the lowest. This research explained that among Korean Wave Cultural Contents, movies and music positively influenced on the ‘Image of Korea’, movies and K-pop effected ‘Purchasing intention of Korean products’, and TV Dramas, movies, and K-pop effected ‘Purchasing intention of Korean Food’.
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KEYWORD
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Korean Wave Cultural Contents, Han-Sik (Korean food), Korean Product, K-pop, K-culture
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